All about Eunoia and Generosity water
Eunioa
“The word ‘Eunioa
originates from Greek. It means beautiful thinking, or well mind”
Why Eunioa?
At
Eunioa, we believe in thinking beyond the borders of everyday thought and
cultivating our minds. We strive to be
mindful about the message our agency is promoting in terms of clients,
staff and relationships in order to create an understandable and relatable
dialogue between the our brand, our clients and their consumers
Logo
Rational
Water droplets: most often used
metaphor for mindfulness. The droplet is represented in a mirrored way because
it presents past, present and forward thinking.
Colour: The colour blue
represents depth, peace and a calm state of mind. It also symbolizes strength,
trust and confidence and truth. Science also states that the colour blue can
boost your ability to think creatively
Core
Values
At
Eunoia we value positive dialogue, receptive conditions, power of being mindful
and growth:
●
The never ending positive dialogue which forms between your brand, the greater
community and us.
●
Receptive conditions we create between Your Brand and Your listeners.
●
The power of being mindful of the words that is spoken by our brand.
●
The growth that comes from the creation of a meaningful and understandable
dialogue.
Vision
and Mission
Mission: to provide organizations the platform to
create and nurture long lasting brand communication, both spoken and unspoken.
Vision: to
transform and enhance current and potential relationships between the consumer
and company through the creation of a positive dialogue.
Our chosen entity is Generosity
water as we believe that they assist the individual who purchases the water but
the community at large. We selected this company because they are future
forward and offer a product which allows both the consumer and the greater
community to benefit. They act as a medium which allows both privileged and
struggling communities through their company.
History:
Generosity water was
established in 2007 when Philip Wagner discovered the need for clean drinkable
water within various countries, while on his morning coffee run. He was blown
away by the statistics that just over 1 billion people did not have access to
clean drinking water.
Their
core values, vision and mission:
Core value: to offer clean
drinking water to individuals who do not have access to it.
Mission: to end the clean water crisis in developing
countries, one community at a time. To give clean water to the 768 million
people in the world without it.
Vision: to unite supporters
dedicated to ending the water crisis, to partner with organizations that
implement sustainable solutions, and to provide feedback showing the lasting
difference each committed person can make
Their
products and/ or service offering:
It is a water brand
which is both generous to the health of the person who buys the water and the
broader community. The health factor
would be that generosity water is high quality alkaline water with a pH balance
if 10, in order to offer optimum hydration. This water helps the broader
community in the sense that for every bottle of generosity water sold, you help
two people the access to clean drinking
Their
successes and failures:
Success:
They
have taken into account the fact that many people do not have much time but are
willing to donate to a worthy cause within their means. Generosity water took
this concept and managed to allow many people to donate to a worthy cause as
well as quince their thirst. They have also incorporated effortless and
effective donations through the use of Snap scan, thus making donating an
easier.
Failure:
Generosity water does to
have the level of awareness that it could potentially have within the South
African market, as many people do not know what they do
Why
have we selected Generosity water?
We have selected
generosity water as we believe that Generosity water not only assist the
individual who purchases the water but the community at large. We selected this
company because they are future forward and offer a product which allows both
the consumer and the greater community to benefit
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